Where does your audience discover you? List your primary platforms and traffic sources.
Who specifically are you creating for? Name them, describe their problem and aspiration.
What are you selling or planning to sell? Be specific about format, price, and value.
How do you actively promote your content and products? What's your distribution strategy?
How do you build relationship and trust before asking for a sale?
What specific problem do you solve for your audience? Why does this matter to them?
What makes you different from everyone else in your niche? Why should they choose you?
Which platforms are you present on and which is your primary? Where do you own vs. rent?
How does money actually change hands in your business? What's the purchase path?
Who do you collaborate with or want to? Brands, creators, affiliates?
How large is your current audience across all platforms? What's your growth rate?
What are you known for? What do people say about you? What's your credibility?
List every way you currently make or plan to make money. Be exhaustive.